I helped Ural Motorcycles launch the all new 2021 Geo Limited Edition with concept and creative direction for the launch film, photography, and badge design. The story follows Ural's Reasearch & Development team as they brainstorm the Ultimate Ural, resulting in the 2021 Geo LE. This monster of Russian performance features all the bells and whistles you could ask for, plus handmade geometric camo paint. Only 20 units were built worldwide, per Svetlana's demands.
This project was in partnership with the fine folks at Harbor.