dfrntpigeon is a lifestyle and apparel brand run by Portland's marginalized youth. Initially starting as a design class at New Avenues for Youth, AKQA partnered with New Avenues to help transform the brand into a business through youth mentorship and supporting the creation of a brand identity.
Their business model helps at-risk youth develop their creative abilities into a potential career path through paid design work and mentorship from professionals in the creative field.
We helped launch dfrntpigeon with an event during Design Week Portland, featuring apparel designed in collaborationg with Lardo, Deschutes Brewery and Sizzle pie. Today, dfrntpigeon boasts a brick-and-mortar storefront in The Pearl District.