Nike PG1:
Behind the Design

Client

Nike

Role

Art Direction

Join the greats, Paul George.

Only the greatest athletes in the world get their own shoe model at Nike. To celebrate Paul George joining the likes of Michael Jordan, Kobe Bryant and LeBron James, we teamed up with Nike to show how the PG1 came to life. We interviewed the designer and Paul George himself about the design process behind his first signature model.

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Team

Director & DP: Joe Meade
Producer: Heather Harlow

CD: Josh Combs
ACD + Photo: Dan Peters
ACD: Reef Younis
CW: David Azrael

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