Role
Illustration
Photography
Art Direction
DP
Editing
Audio Engineering
The world's first sport invented by AI.
What if we collaborated with the robots and asked AI to invent an entirely human experience—maybe even a new sport? Would it be playable? Would it be fun?
The answer blew our minds, and has grown to be a legitimate global phenomenom almost overnight, with people from 50 countries starting teams and half a billion earned media impressions in the first two weeks alone.
Launch
What started as an experiment quickly became an obsession. A few weekend tests grew to a full league, with weekly matches and a co-sponsored panel with Nike and official recognition by the Oregon Sports Authority.
Design Week Portland 2019 was the perfect occasion to kickoff this new sport. The event invited players to compete in the world's first tournament, alongside panels featuring Oregon Sports Authority, AI Practice Lead Kathryn Webb, and Creative Director Whitney Jenkins.
Collateral
The freshest Speedgate Swag, inspired by AI.
Gunner the Gatebot
An homage to the artificial intelligence that helped bring Speedgate to life.
Reception
$0
Media Dollars Spent
500M+
Earned Media Impressions
50+
Countries with Registered
Speedgate Leagues
10+
Universities with
Speedgate Leagues
Face the ball.
Be the ball.
Be above the ball.
— Gunner the Gatebot
Team
CD: Whitney Jenkins
ACD: Riaad van der Merwe
ASD: Pierre-Axel Pejouane
AI Practice Lead: Kathryn Webb
Design: Gustav Holtz
Illustration: Makenna Combs
PM: Alison McBreen
PM: Ryan Rossi
CW: Katy Devine
Editor: Brad Hall
